OUR History

AB is defined by a legacy of research innovation and excellence. We remain committed to this tradition and continue to generate insights that drive better investment decisions and outcomes for our clients.


In 2015, AllianceBernstein became known as AB and we revealed our new logo and identity to reflect the bold future of the firm and embody the legacy that drives us. As a truly integrated global firm, we continue to innovate and expand investment services and tools that will help our clients anticipate and navigate the challenges of tomorrow.


Alliance Capital acquired Sanford C. Bernstein in October 2000 to form AllianceBernstein. Alliance Capital’s expertise in growth equity as well as corporate fixed-income investing, and its family of retail mutual funds, complemented Bernstein’s expertise in value equity and tax-exempt fixed-income management, as well as its private client business. This combination of skills and talent had few precedents in the industry.


Alliance Capital was founded in 1971 when the investment-management department of Donaldson, Lufkin & Jenrette, Inc., merged with the investment advisory business of Moody’s Investors Service, Inc., with a shared belief that deeper research revealed greater investment value.


Founded in 1967, Sanford C. Bernstein started as a private securities firm under the name of its founder, an industry icon and contrarian pioneer. Under Bernstein’s vision, the firm grew into one of the largest independent investment managers and to this day is synonymous with exemplary institutional research.