The Surprising Problem with Surprises

03 May 2023
28 min listen


For nearly 4 decades financial advisors have benefited from the growing number of insights developed by Behavioral Economics. Emerging ideas such as “loss aversion” and “availability bias” have become common ideas that inform the way advisors work with clients. In this fast-paced podcast, the Advisor Institute explores how the emotional impact of losses during volatile markets is magnified when those losses are not expected. The program focuses on how advisors can protect their best relationships by helping their clients anticipate negative events before they have happened.

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