What’s the Difference? The One Thing That Every Prospective Client Needs to Know About Your Practice

Summary

In this fast-paced Podcast Scott and Ken explore the implications of narrow framing on individuals and families who accumulate wealth, and reveal how financial advisors can use this understanding from Behavioral Economics to work more effectively with both prospects and clients.  Because narrow framing happens automatically and outside of the human being’s awareness, revealing how the brain can be tricked into over-simplifying the investment process often comes as an important, even shocking surprise to a new client.  The exploration concludes with practical guidance for how an advisor can use these insights to manage important conversations with prospects and clients.

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