Account Login
AllianceBernstein Logo AllianceBernstein Logo
  • Investments

    Products

    • Mutual Funds
    • ETFs
    • Interval Funds
    • Separately Managed Accounts
    • CITs
    • Model Portfolios
    • Closed-End Funds
    • Variable Product Series

    Capabilities

    • Equity
    • Fixed Income
    • Municipal Bonds
    • Alternatives
    • Retirement Plans
    • Insurance Sub-Advised
    • Tax-Advantaged Solutions

    Our active ETFs offer more choice for investors

    Learn More 
  • Insights
    Insights 
    • Economic Perspectives
    • Investment Insights
    • Podcasts
    • Webcasts

    AB Market Views

    • Capital Markets Outlook
    • Disruptor Series
    • Beyond Consensus
  • Practice Management
    Advisor Institute  
    • Grow Your Business
    • Connect with Clients
    • Lead Your Team
    Change Your Price (and Keep the Change!)
    Change Your Price (and Keep the Change!)
    15 July 2025 / 6 min read
    Ken Haman

    Many advisors undercharge out of fear, but increasing fees to match your value strengthens client relationships and ensures you’re rewarded for the services you provide.

    Learn More 
  • Resources

    Clients

    • Account Login
    • Literature & Forms
    • Tax Center
    • Analysis Services
    • Bond Math Calculator

    Our Firm

    • About Us
    • Contact Us
  • Investments
  • Literature & Forms
  • Tax Center
  • Insights
  • Practice Management
  • Retirement Plans
  • About Us
  • Careers
  • Contact Us
  • Access Investment Accounts
  • AB Daily Fund Pricing

Sign Up

Get Our Latest Insights

Thank You

Thank you for subscribing to Market and Investment Insights. Look forward to updates in your inbox soon.

  • Terms of Use
  • Privacy Policy
  • California Consumer Privacy Act of 2018
  • Cookie Settings

© 2025 AllianceBernstein L.P.