Managing a workforce has always been vital for business success. In today’s increasingly diverse society, successful people management is critical for companies seeking to retain talent and cultivate positive customer relationships.
In recent years, diversity, equity and inclusion (DEI) policies have taken on added importance in modern work environments. However, DEI is sometimes viewed as a “softer” policy topic that doesn’t factor into investor outcomes.
We think that’s a mistake.
Strong DEI policies can provide companies with a competitive edge, especially in a tight labor market where the fight for talent is fierce and a favorable corporate culture can make a difference in overcoming business hurdles.
Based on our engagement with investment management companies and former DEI executives across many sectors, we’ve mapped out key criteria that investors should look for when evaluating a company’s DEI program. The research presented here is US-centric and should be viewed with an awareness of regional nuance.
Costs of Ignoring Employee Turnover
One of the most compelling reasons for implementing DEI initiatives is from a cost-management perspective. Losing candidates and valuable employees can be expensive and, increasingly, employees are looking to companies that openly embrace DEI initiatives. In fact, according to Glassdoor, 76% of job candidates in 2021 indicated that diversity is a key criterion when evaluating job opportunities.
To the extent that DEI is viewed as a tool to attract and retain a new generation of employees, ignoring it can impose costs in the form of employee turnover, which can hurt the bottom line.
A study in Management Science outlined the costs of employee turnover, including lower productivity in the form of rising field failures in a manufacturing environment. Researchers studied staffing at a major consumer electronics firm, including the component quality of nearly 50 million consumer mobile devices over four years. During the highest-turnover weeks following paydays, field failures—products deemed to be defective—were more than 10% more common than the lowest-turnover weeks preceding paydays. In other weeks, the assembly lines experiencing the highest turnover produced an estimated 2%–3% more field failures, on average. The associated costs amounted to hundreds of millions of US dollars.
Similarly, our research suggests that among global companies that report gender diversity metrics, the top quintile in gender diversity saw their shares outperform lower-scoring companies by about 4% over a three-year period; similar results were seen over slightly longer time frames.
So how do companies get there?
We’ve looked at some of the most successful companies in both retailing and technology and have uncovered some common themes.
DEI Can Become Part of a Company’s DNA
Done right, DEI initiatives and accountability reside in every business unit, function and employee team. One group of employees can’t be accountable for the success of an entire organization on their own. We believe it’s important for the DEI function to be integrated broadly across the entire organization so that it becomes part of a company’s DNA.
To create effective accountability, however, employees must be provided with the resources and management buy-in to execute on DEI initiatives. That means placing high-profile business leaders and managers at the heart of DEI efforts—a far cry from relying solely on Human Resources functions or employee resource groups.
Minneapolis-based retailing giant Target provides an instructive example. To distribute accountability across the organization, each business group at Target has its own approach to DEI, aligned with and driven by the organization’s enterprise strategy. Each group defines its DEI goals, including how they will be executed and who specifically is accountable for the results.
A logistics services company also aligned a DEI initiative with its business objectives by identifying the need to increase its gender diversity and number of women in leadership roles. The firm established a year-end target for at least 30% of all company revenues to come from women-led teams.
Learning and Development Should Be Dynamic
Learning and development is foundational to DEI efforts and should be structured to be adaptive and evolutionary, rather than relegated to a one-off annual exercise. If the company has a distributed business model, training can be structured for relevance to the local markets in which it operates, rather than just the home office location.
Many DEI leaders are going beyond standard unconscious-bias training. For these firms, inclusive leadership is often spelled out as a core competency in job descriptions, assessed in performance reviews and supported at the organization’s highest levels.
One large multinational corporation deployed an inclusion program to help managers understand the impact of their behavior on perceptions of openness among diverse employees, and how they can contribute to fostering a positive company culture by shifting attitudes and behaviors.
Mentoring and Sponsorships Can Go Both Ways
Mentoring and sponsorship programs are also valuable tools for increasing diversity. They include programs aimed at supporting high-potential talent, both for network building and career development.
Sponsors not only provide feedback and counsel but also use their influence with other senior executives to advocate for more junior employees and ensure visibility to key decision-makers. To that end, Nike and T-Mobile have established sponsorship programs aimed at accelerating the career trajectory of women and diverse employees in the workplace.
Mentoring, too, can be effective in developing talent and building bridges across generational, race, ethnic and gender differences. In today’s multi-generational workforce, mentoring can go both ways. Reverse mentoring, which involves junior employees providing counsel, can provide senior leaders with the opportunity to gain a different perspective on their work, which should help improve their decision-making.
AB engaged with health information technology provider IQVIA to better understand its reverse inclusion mentorship program for US employees. The program is designed to help senior leaders (mentees) understand the experiences of Black employees (mentors) in the workplace. These discussions aim to be collaborative and informational, resulting in shared knowledge in a positive, trusting environment.
How to Measure DEI Progress
Regardless of their scope, the best-laid DEI plans need rigorous data analysis to be successful, including tools to measure a company’s progress toward its goals. Here are a few good examples:
- Incorporating Listening Architecture
Many firms are incorporating what’s known as listening architecture as a tool for measuring DEI progress. This involves investing in an end-to-end active listening strategy that can incorporate surveys, polls, focus groups and discussion forums. Companies can communicate the results via broad-based venues such as townhalls, leadership memos and on corporate portals, highlighting specific feedback and ideas from employees.
Exit interviews are another example of listening architecture. These interviews offer a valuable opportunity to receive feedback about a company’s DEI practices. Employees may be willing to offer more actionable information if the interview is conducted by a member of the DEI team. One semiconductor manufacturing company implemented a formal exit interview process that screens for potential DEI concerns and focuses primarily on departing underrepresented minorities and female executives.
- Manager Inclusion Playbook
Managers looking to build a more inclusive culture can use an inclusion playbook. The playbook isn’t specific to one topic. It covers the entire employee lifecycle, including recruiting, onboarding, development, compensation, wellness and even assessing personality traits like empathy. The goal is to provide a set of day-to-day actions that can be taken by managers and their reports to incorporate DEI into people practices.
Importantly, the playbook is not just for mid-level managers. Rather, the most influential managers in the company should also be involved, as they often set the tone in establishing culture and employee working conditions.
- DEI Analytics and Scorecards
Many companies with DEI programs allocate at least part of their analytics resources toward DEI assessment.
Chip maker NVIDIA has an Insights team focused on collecting employee data from multiple internal nodes, partnering closely with its Human Resources analytics team to identify areas for continued improvement. The company’s business leaders are encouraged to make use of this disaggregated data to drive talent decisions, including those that involve compensation and career advancement.
Assessing diversity efforts can be done using analytics scorecards, which equip managers with meaningful quantitative data. These scorecards allow managers to assess hires, attrition and promotions by race and gender in a digestible manner. It’s more than just a progress report or a high-level summary. Rather, it informs future decisions with data-rich analytics.
While the data is pushed out monthly at a minimum, managers have real-time access to the scorecard at any time. This sample scorecard assesses firm-wide diversity efforts based on a series of inputs, including job title, job satisfaction, tenure and performance.
At Johnson & Johnson, the categories within the people analytics scorecard are assigned green, yellow or red status based on each division’s progress in achieving the strategic DEI priorities the company has established.
DEI Disclosure: More Transparency Needed
Just as employees expect to be informed of their employer’s financials and other operational success measures, DEI metrics should be shared with the broader workforce as well. Transparency can promote trust and buy-in throughout the organization.
Many companies have established organizational policies that cover harassment, discrimination and codes of conduct, but far fewer have formalized DEI policies. In fact, across nearly every sector of the Russell 1000, more than one-third of firms fail to disclose data around race and ethnicity (Display).