Proprietary Research Unlocks Sustainable Small-Cap Opportunities
These challenges shouldn’t deter investors with a sustainable agenda from smaller stocks, in our view. Many of the most innovative providers of goods and services that address sustainability issues such as climate change and health are smaller companies. And small-cap stocks often offer attractive return potential, in part because the lack of analyst coverage can create opportunities to capitalize on mispricing.
So how can investors overcome the ESG data challenges of smaller companies? We believe that asset managers should develop independent assessments to determine a company’s sustainability credentials and earnings potential. This requires a clear process that we think should include the following components: a mapping approach geared to clearly defined sustainability objectives; proprietary ESG scoring of material issues based on in-house forward-looking fundamental research; and engagement with management teams to better understand companies’ ESG risk–mitigation strategies.
Defining Objectives with the UN SDGs
In our view, the most widely recognized and comprehensive set of sustainable objectives globally is the UN Sustainable Development Goals (SDGs). By mapping to the SDGs a manager can unearth companies that are providing solutions to the world’s biggest sustainability challenges.
The SDGs provide a robust framework to identify companies whose products and services are contributing to sustainable development. We’ve created a list of products and services that we believe are relevant for achieving the SDGs. Using data analysis techniques, that list is then used to identify companies whose products and services contribute to the achievement of the SDGs, which forms an investment universe. For instance, our mapping process has identified waste-management equipment and services as a product contributing to the achievement of SDG 12. Our research identified Li-Cycle as aligned to this product as a leader in recycling lithium-ion batteries, which is crucial for a successful transition to electric vehicles. Our robust mapping process enabled us to include the company in our investable universe despite its lack of an MSCI rating.
From Independent Research to Active Engagement
After creating a defined investment universe, independent fundamental research can be used to build a comprehensive picture of a company’s ESG profile, including material risks and company actions to mitigate those risks. This approach is particularly valuable for smaller companies, as ratings agencies use fewer indicators and collect less data for small cap companies than for their large-cap counterparts. Fundamental research conducted by sector analysts can help uncover important information that may otherwise be missed if depending on third-party ESG ratings.
Such research could include, for example, leveraging data and analytics derived from Glassdoor job reviews or from occupational safety and health administration violations. Monitoring data trends can help identify changes in a company’s culture—a key social pillar. An improving trend can provide comfort where no third-party rating exists—and deterioration can be a red flag that an existing rating may no longer be deserved.
Selecting an attractive portfolio candidate based on alignment to the SDGs and careful consideration of ESG risks is only the start of an effective sustainable investing strategy. By engaging with company management, portfolio teams can gain insight into companies’ future strategies, which can inform better research decisions. Engagement efforts can also be used to help companies address key risks and to improve their ESG transparency over time.
For instance, LegalZoom, an online platform for legal and compliance solutions, currently lacks an MSCI rating. However, our fundamental research has resulted in a positive view of the company’s governance practices. Although LegalZoom only went public in June 2021, it is managed by an experienced software executive. Along with a number of other top industry professionals, he joined the firm pre-IPO, and the senior management team brings with it a history of best-in-class governance practices.
By asking the right questions, portfolio managers and analysts can overcome the problems of scarce ESG data in small-cap markets. But in practice, simply adopting a formula won’t deliver the required results. It takes a strong commitment to identifying SDG linkages, integrating ESG factors into the research process and active engagement to gain an ESG edge and uncover smaller sustainable companies with bigger long-term return potential.