The Challenge to Investors

A Major Geopolitical Shift

 

Challenge Overview

In this video, Inigo Fraser-Jenkins discusses why a generational shift in geopolitics is one of the challenges identified in The Book 2025 Edition.

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      The challenges we describe are coalescing at a time when another imposing change is happening—a massive shift in the global geopolitical order.

      Markets have historically found it hard to price geopolitical risk, and investors face several categories of recency biases. Most of The Book is concerned with the recency bias of the post-1980s era of high levels of real returns. However, there is another recency bias that has been imprinted by 80 years of a US-led post-war order; the impact of the abrupt unravelling of this order is very hard for markets to pin down.

      Given the difficulty in pricing geopolitical risk, it would probably be wrong from a forecasting point of view to let it dominate a return view, and it doesn’t enter our forecast for long-term equity returns. Nevertheless, geopolitics do bring an extra source of substantial uncertainty. Alongside AI and climate change, it introduces a need to consider a much broader range of possible future paths—and should be an area of both concern and vigilance for long-term asset allocators.

      Current analysis does not guarantee future results.
      As of April 8, 2025
      Source: LSEG Data & Analytics and AB

      What Is The Book?

      The Book is an annual collection of thought-provoking strategic research and thought leadership from AB’s Institutional Solutions team. With a long history of taking on asset owners’ most pressing issues, the team zeroes in on themes and trends that will shape the macro, market and investment-industry landscape over the medium to long term. The team have been publishing Books on the strategic outlook for a decade.
       


      Webcast Replay: Exploring The Book 2025 Edition

      Recorded Tuesday 24 June

      Hear Inigo Fraser Jenkins and Alla Harmsworth as they discuss the five challenges identified in the latest edition of The Book, and the responses they are seeing for investors.

      Explore Other Challenges from The Book

      Debt Burdens

      The government debt burden across G7 economies has returned to its lofty heights at the end of WWII, mainly to keep consumers happy.

      The cost of servicing that debt is growing, and letting inflation run hotter might be the easiest political way out of the problem.

      Artificial Intelligence

      It’s hoped that AI will unleash a wave of productivity to counter lower economic growth. But it also brings big questions, including what the future of democracy holds and the meaning of money. These types of risks don’t tend to show up in return forecasts.

      Climate Change

      The energy transition seems to be going more slowly than initially hoped. As it stands, it may not meet the current expectations for achieving net-zero emissions by 2050. This creates additional uncertainties for investors.

      Higher Inflation

      The future likely holds higher inflation, so investors will need to put more weight on maintaining purchasing power.

      This point is highly relevant, given questions about long-term public-debt sustainability and the temptation to use inflation as a relief valve.