As the saying goes, “Failure to plan is a plan to fail.” And with global markets down significantly, many financial advisors are unprepared for the declining revenues that come from a reduced asset base or unexpected client attrition. However, an advisor “Go Bag”—specific, tangible resources to help your practice and clients—can make a big difference in this environment. AllianceBernstein Advisor Institute’s, Ken Haman discusses how the brain naturally separates thoughtful preparation from motivated execution, why advisors often avoid preparing for challenging times, and more.