AB Private Credit Investors (AB-PCI) acted as Administrative Agent and Sole Lender for a senior secured credit facility to support SFW Capital Partners’ acquisition of Swiftpage.
Swiftpage, with operations in Denver, CO, Scottsdale, AZ, and Newcastle, UK, is a leading provider of software and services that help small and mid-sized businesses grow. Swiftpage is the maker of Act!, the pioneer and an innovator in the CRM space, serving over 500,000 users in over 100 countries. The award winning solution makes it easy for small businesses to grow with powerful sales and marketing tools and a flexible CRM platform.
SFW Capital Partners is a specialized private equity firm that invests in mid-sized companies across the information value chain, with a particular focus on information, software, and analytical instrumentation, a sector that the principals of SFW have invested in for over 20 years. SFW’s businesses manage and provide information, analytics, and workflow solutions that support critical decision-making and knowledge transfer processes across all major industries and business functions.
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This announcement is not a recommendation of, or offer to buy or sell any security or financial instrument.