On the ground in Xiamen, Musings from the Airport – day 5

17 June 2025
2 min read

As I checked in for my flight home at Xiamen Gaoqi Airport, I took a moment to look around.

The domestic check-in counters were, as usual, packed to the brim — but this time, the international terminal was buzzing too. It’s a small but telling sign: while domestic travel in China continues to grow, international travel is finally staging a comeback. Chinese consumers are gradually finding their footing again — not in a dramatic rebound, but in a steady, determined climb.

Anecdotes from one week in just two cities can’t capture the full picture of China. But when layered on top of what we’ve seen in past years, they offer a useful lens into the longer-term trends shaping the country and the economy. As we reflect on our time in Shenzhen and Xiamen, slightly sunburnt and more than slightly overheated, a few themes stood out:

  • Tariffs were front and center in every meeting — but what surprised us was how well-prepared companies were. From Luxshare to Shenzhen KTC, firms have already shifted supply chains to Southeast Asia or redirected growth away from the U.S. entirely. The consensus destination? Southeast Asia. The companies all claimed that they have figured out various ways to minimize the tariff impact, if not get exempted altogether.  What we didn’t hear — not once — was any plan to build capacity in the U.S.
  • Many Chinese companies now look and operate like true multinationals. Take Zijin Mining, which today employs more non-Chinese than Chinese workers across its global operations from Latin America to Africa and China. It’s not hard to imagine a future where China’s stock exchanges are home to the world’s most dominant emerging market multinationals.
  • Domestic competition remains fierce, with supply often outpacing demand. But that’s also what drives relentless innovation and efficiency, the only way for businesses to survive in China. Whether it’s smarter cooling systems or more affordable autonomous vehicles, this pressure cooker of competition is producing better products and lower prices — and consumers, both in China and abroad, are reaping the benefits.
  • And while we didn’t dwell on it this trip, the mega-trends from past years are still very much alive. Automation continues to replace labor — from robot arms on factory floors to Meituan drones and hotel delivery bots. Meanwhile, domestic substitution marches on, whether it’s Luckin coffee over Starbucks or Ningxia Pinot (surprisingly tasty!) over imported wine.

That’s a wrap for this year’s grassroots China research trip!

Until next year…
Best,
John Lin
Chief Investment Officer – China Equities
AllianceBernstein

Click here to read about Day 4.

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